Group President of Flooid joins Omnisient Advisory Board

Posted: April 6, 2022

Technology industry veteran and Group President of Flooid – a leading unified commerce platform for the retail and hospitality sectors – joins Omnisient’s Advisory Board to support and accelerate international expansion plans.  

Omnisient, Africa’s privacy compliant data collaboration platform, welcomes Tony Houldsworth as member of its Advisory Board.  Tony has consistently been at the forefront of retail commerce technology and as Group President of Flooid leads the vision and strategy for one of the world’s most advanced unified commerce platforms.   

Omnisient is a privacy preserving data collaboration platform that allows businesses from retail, healthcare, finance, and other major verticals to safely share and monetise their consumer insights without compromising security, losing control of IP or breaching consumer privacy.   In retail for example, Omniscient is helping major retailers collaborate with financial institutions to provide more accurate financial profile data – creating significant new revenue streams for the retailer and lower risk engagements for the financial institution.  

“Data driven decisions are critical to today’s engagements in all verticals, and collaboration is key.  The trouble is that when you overlay the massive importance of consumer privacy and the natural business need to protect their hard-won customer information, collaboration is too complex.  Instead, everyone works off small snapshot views of the consumer. This leads to the poor decisions which are costly for the businesses and results in financial exclusion for large parts of society.  The Omnisient platform overcomes the collaboration barriers, and I am excited to be involved with a business that delivers serious business benefit whilst helping to overcome some of the social challenges.” says Houldsworth.  

Tony has spent over 30 years building and running technology businesses in the UK, Europe, and South Africa, most recently focusing on the retail sector in the UK, US, and South Africa where he built relationships with some of the world’s largest and most respected retail, leisure, and hospitability brands. He has significant experience in creating and delivering the technology solutions that underpin today’s consumer buying journeys across all channels from the store to mobile to ecommerce and social. 

“We asked Tony to join our advisory board because of his entrepreneurial spirit and impressive track record building and growing technology startups.  We believe his in-depth knowledge of the retail sector combined with his experience in developing powerful market positioning and appropriate commercial models for businesses operating in the US, UK and Europe will help us achieve a successful entry into these markets,” says Jon Jacobson, Chief Executive Officer and co-founder of Omnisient.   

“More than ever, this is a time for entrepreneurial businesses to lead the way.  I’ve watched Omnisient from its earliest days as they’ve become a core solution in South Africa with over 60 major clients.  I’m really looking forward to helping them in this next phase of growth into international markets such as the UK and North America,” concludes Houldsworth.  

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About Omnisient

Omnisient is Africa’s first Cloud-based privacy-preserving Data Collaboration platform. Using its Crypto-Identity cryptography, the platform creates a trust-by-design environment for businesses to collaborate on their first-party data securely, quickly, and easily while remaining compliant with consumer data privacy regulations. Over 148 million consumer records have been protected and anonymously linked for data collaboration using Omnisient’s Crypto-Identity cryptography.  

Use cases for privacy-preserving Data Collaboration include leveraging new alternative data sources for financial inclusion, improving the customer experience, and identifying new business opportunities for growth.  

Founded in Cape Town, South Africa, Omnisient is used by over 60 of Africa’s largest banks, insurers, retailers, and healthcare organisations.


Media Contact: Julian Diaz, CMO