South Africa’s cellular network businesses faced some tough challenges in the first half of 2019. Between tough economic conditions and load shedding, the whole industry had to grapple with more than its share of difficulties and setbacks.
Cell C was not unaffected by these difficulties, but the first six months of this year saw it move from strength to strength. It began the year recording the fastest growing brand value in South Africa over the last year, up 47 percent to R3.7bn, according to leading brand value researcher, Brand Finance.
Cell C also placed top among South Africa’s telecommunications sector for fastest customer response and most positive sentiment among consumers using social media in BrandsEye’s latest report on the industry.
According to the report, Cell C was shown to have the fastest response time on social media and the lowest share of unanswered complaints. The report also stated that Cell C performed very well in terms of products, ethics and reputation.
The company also began 2019 earning Level 3 B-BBEE credentials (up from Level 7). This means its business clients are now able to gain 110 percent B-BBEE recognition from every transaction they make with it. As an empowering supplier, Cell C has a massive competitive edge for business adjudication.
Speaking of empowerment, 2019 saw Cell C open its brand new Human Capital Development and Transformation division. The division aims to create a high-performance and inclusive working environment, fostering a culture of diversity and inclusion where there are open lines of communication, collaboration and transparency between management and staff.
Remaining committed to its core values, Cell C maintained its role as a game changer, challenging in the regulatory space for a fair environment for all mobile operators, in order to drive down the cost of communications.
Cell C’s Fibre To The Home (FTTH) business also sustained its amazing growth, and the company continued to offer customers fantastic mobile products, bundles and services.
Cell C also launched its WIN WIN WIN winter promotion at the beginning of July, offering a series of fantastic prizes valued up to R2 million. Between 1 July and 8 September 2019, Cell C subscribers who signed up or upgraded to any Cell C contract deal stood a chance to win any one of 27 000 prizes offered on a daily basis ranging from new handsets, movie vouchers, voice bundles, data bundles and more. Not only that, but 24 subscribers won R50 000 Samsung vouchers and one lucky customer walked away with the grand prize of a brand new Nissan Qashqai worth R500 000.
As a proudly South African company, Cell C also continued to run its social responsibility and charity initiatives aimed at improving people’s lives, and providing opportunities where none existed.
Due to its resounding success in the past, Cell C added two more days to meet increased demand, dubbing the 2019 programme #MoreThanADay. Previously, the initiative was aimed at girls between Grade 10 and 12, but this year Cell C expanded the programme to include girls in Grade 8 and 9 as well. Alongside encouraging businesses to host girls for three days in the workplace, Cell C introduced an online version of the programme for any high school learners – both male and female – who could not attend.
This year also saw the launch of CellCgirl, an interactive, digital and social media platform – www.cellcgirl.co.za – to provide 365 days of inspiration and support. The portal provides responsive online support directly to girls and focuses on educational, economic and employment resources,Going into the second half of 2019, Cell C is looking forward to continuing to serve the customer through innovative products and awesome service, while maintaining its drive for community upliftment.