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Posted: April 26, 2022

Bateleur Brand Planning

68 Corlett Drive, Melrose North, Johannesburg, 2196

P.O. Box 68, Melrose Arch, 2076

Tel: 021 558 4481

 

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Bateleur Brand Planning

68 Corlett Drive, Melrose North, Johannesburg, 2196

P.O. Box 68, Melrose Arch, 2076

Tel: 021 558 4481

 

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Black Friday Is Bad for Business

Posted: November 25, 2022
Black Friday attracts promiscuous, bargain-hunting customers, which ultimately destroys brand loyalty and throws margin down the drain. Can it be that profitability and customer loyalty are bad for business? Of course not. How, then, can Black Friday be good for business? asks Michelle Steyn, Marketing & Sales Director: Bateleur Brand Planning.

The DNA of an Unhappy Shopper

Posted: November 8, 2022
What is the DNA of an angry shopper? Have we ever stopped to look at the red-faced, spluttering and irate individual before us and break down the meltdown occurring right before our eyes?

Can Money Buy Happiness?

Posted: November 1, 2022
Can money buy happiness? Money is important to happiness; ask anyone who doesn’t have it. The recently released 2022 Bateleur Vantage Point survey explored many facets, including the concept of happiness.

Bye, our Beloved Country

Posted: October 28, 2022
Unlike previous generations who were more focused on working hard to accrue wealth, Gen Z and Millennials are shifting their priorities by placing greater importance on their mental health, mindfulness, and a healthy work-life balance.

Bateleur Wins Research and Development Acquisition International Award

Posted: October 26, 2022
Market research provider, Bateleur Brand Planning, has been recognised as the winner of the inaugural Research and Development Awards by Acquisition International, a leading B2B publication.

Join The Bateleur Vantage Point Webinar: Friday, 16 September 2022

Posted: September 7, 2022
Bateleur Brand Planning is hosting its inaugural Vantage Point Webinar on Friday, 16 September 2022, to discuss its extensive survey results on South African consumers.

The state of research in Africa

Posted: May 25, 2022
Bateleur Brand Planning's Kim-Lee de Vries, the market research agency's Marketing Director, shared how their research team recently carried out frank conversations with African neighbours about the market research industry.

Putting the people back into retail marketing

Posted: April 26, 2022
Clicks and Bricks is now a 20-year-old cliché. COVID-19 catapulted consumers firmly into the domain of digital shopping, evidenced by the mushrooming of mega warehouses alongside our freeways.

The Future of HR – The Missing Link?

Posted: April 26, 2022

Increase productivity, improve customer experience and gain a competitive advantage by increasing engagement using tailor-made strategic research solutions.

Bateleur Brand Planning is a reputable market research provider. Established in 1988, we grow and nurture loyal and connected customers, energised and engaged employees and committed and passionate suppliers.

We’re the only research company that provides a 360° symbiotic approach to marketing (consumers, employees, and suppliers) to achieve business efficiency and return on investment.

We tap into a network of 250+ people spanning throughout Africa. Services include brand positioning, employee and supplier engagement, product concept research, product launch monitor, triggers and barriers, pricing research, advertising research, shopper research, brand planning, and customer service.

Bateleur is a corporate member of the Southern African Marketing Research Association and ESOMAR.

Factual Insights

Engage with Bateleur to acquire real-world, tailor-made and factual survey based insights to plan, and, with confidence, execute focused strategies to develop and nurture loyal, connected customers, engaged employees and committed suppliers to be assured of the best possible financial returns and successful business strategy results.

Effective Solutions

We are a small, flat organisation bearing significantly lower fixed overheads yet we have highly experienced skills, tools and techniques available to solve client problems. Overall this yields faster, better quality and more effective solutions at lower fees.

Partner-Based Approach

Operations are held in the hands of shareholders and directors who provide personalised attention to clients’ needs. This means that we do not apply a one size fits all approach to solving problems, but rather approach each client’s needs from a tailor-made perspective to develop solutions that are a proper fit to your particular needs. This experience coupled with a hands-on partner based approach means speed, agility and reliable solutions that produce a telling and lasting positive difference to business performance results.

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